Coors Light
Coors Light wanted to establish itself as the world's most refreshing beer. We set out to prove that no matter what the world throws your way, there's a Coors Light waiting for you in the winner’s circle. As part of our on-premise approach, we distributed virtual reality kits across thousands of bars across the country to give consumers a chance to experience firsthand what it feels like to surf the world's biggest waves, kayak down Class 5 rapids and zoom down a steep mountain on a bike, rewarding everyone's experience with a frosty Coors Light at the end.